Hernán de Pol- Latampack- Winner product for the home
Oxygen Group Creative Director and creator of the winning design
With 13 years of professional experience, Hernán has been part of Grupo Oxígeno since 2009. As Creative Director, his conceptualization and packaging work for the “LoveLemon” soft drink stands out, which obtained a CLAP Selection award in 2013. He is also the designer of the entire line of spare parts for automobiles of STP (North American brand of lubricants) that made an extension of products taking the brand to a new line of automobile spare parts. Hernán has designed brands, reports, reports and packaging for important Chilean and Latin American brands such as Surlat, Transelec, Banco Bci, Autopista Central, BancoEstado, ACHS, Angloamerican, Schiappacasse, Sonda, Lenovo, Cencosud, Falabella, Ultraport, and other well-known brands.
Innovative packaging in Latam
Application Technical Representative for the Southern Cone at DUPONT CYREL SOLUTIONS
Graduated in Graphic Management from the National Technological University of Buenos Aires. With 22 years of experience in the graphic industry. He was a professor at the Gutenberg Foundation in Buenos Aires for 15 years and an instructor and professor at other institutions. He has been working for 5 years at Dupont as a Technical Representative for Applications for the Southern Cone. It has G7 Certification and has received training at DFTA Stuttgart and Senai in São Paulo.
Design Director of Whatever Works and Sustainable Design Researcher at Keio University, Japan
She was chosen in 2018 as one of the 40 most important creatives in Colombia and winner of the MIT Challenge COVID 19, she has presented her design projects at the Museum of Modern Art (MoMA) in New York, Dubai Design Week and has been a guest speaker at Design Indaba, one of the world's leading design conferences, in Cape Town. Catalina Lotero is the co-founder and design director of Whatever Works, one of the best design studios in Latin America, and is a sustainable design researcher at Keio University in Tokyo, Japan, where she also did her Master's in Design and Innovation.
Packaging as a means of communicating your brand's sustainability values